Not only is this a great way to get candidates interested in your company but also you are creating a good candidate experience before the person has even applied for the job. With attention spans dwindling, video recruiting will become one of the best ways to get your company brand out there.Įxamples of things you can share in videos would be videos that explain the interviewing process, for example, communicating how long the process will take. Furthermore, viewers retain 95% of a message when they watch it on video compared to 10% when reading it in a text. By 2019, 80% of global Internet consumption will be video content. Stanton suggests showcasing your employer brand via video. The best part about Facebook Ads is that you can include an “apply now” button in all paid ads to entice potential candidates to apply instantly. According to Stanton, a Digi-Me client’s one Facebook ad generated 608 views with an average cost per campaign of $47. The client shared eight video posts to separate location-based groups, which generated 949 views for one video in a week.Īnother great social media tool is Facebook Ads. According to Stanton, a Digi-Me client had great success using Facebook Groups. Facebook Groups are a great way to find talent and get candidates interested in your company because they can be location-based. If your company is on social media, you can leverage recruits using Facebook Groups. And only 33% of employers encourage their employees to use social media, limiting the chances of potential recruits seeing good things about the company from people who actually work there. According to Stanton, almost 75% of employees say their employers don’t promote their employment brand on social media. Stanton adds that if jobseekers are mobile, your job board needs to be mobile-friendly, and your postings must be optimized for mobile, on‐the‐go experiences.Īnother great way to get the candidates you’re looking for interested in your company is via brand promotion on social media. And it’s not just Millennials and Gen Zs, according to Stanton every age group does the majority of its jobseeking on mobile devices. Stanton says that today’s jobseekers are mobile they want to do everything from viewing a job description to applying for a job from their mobile phones. Harness the power of video to boost SEO, improve candidate self-selection, and stand out from the competition with our Digi-Me recruitment video solutions.Source: Petrovich9 / iStock / Getty Mobile Recruiting
Our professional-quality video solutions include the latest cloud-based tracking technology for up-to-the-minute reporting on candidate behavior as well as automatic integration into your ATS. With our short, customized recruitment videos spotlighting career opportunities and corporate culture, Digi-Me delivers information to job seekers in a way that is more engaging and more accessible across all media platforms and devices. Digi-Me’s VideoJobs® allow you to spend less time searching for top talent, recruit at viral speed, and drastically reduce your cost per hire. Analytics and trackable data give you the opportunity to know exactly where to focus your recruitment efforts. Digi-Me’s custom recruitment videos are mobile-enabled with social share functionality and can track candidates through the entire hiring process. Digital technology, like video, can strategically help HR and recruitment professionals leverage SEO and the virality of social media to enhance their candidate experience. Digital video recruiting technology is the key to spreading your job openings faster and getting your company out infront of a greater talent pool.
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